Consistency equals business success, forming healthy habits, and many other areas of our lives. Consistency in creating content for your business marketing is a must. But did you know that being consistent with your email list is another key to success?
The Money Is In The List
Email marketing is still one of the most used and highly effective forms of online marketing. Studies show that the ROI (return on investment) for email marketing remains the highest on all marketing channels. The average ROI for email marketing is $40 for every $1 spent! The primary purpose of growing your email list is to build a list of potential leads, which can turn into clients.
Consistency Is Key
How often are you emailing to your list? Email lists only work when you are regularly using them to stay in touch with your subscribers. You will want to stay at the front and center of your subscriber’s minds, which is more likely to occur if they regularly see your name in their inbox. If you wait too long to email your subscribers, they will likely forget about you. Out of sight, out of mind, as the saying goes. If you become irrelevant to them, they will unsubscribe or even mark your emails as spam! Even if they opted in to receive your emails, they might forget. You must remind them why they opted in and provide quality content to keep your subscribers on your list.
How Often Should I Email My List?
If you think that you don’t want to overwhelm your subscribers with a ton of emails, that is a good idea. But you also don’t want to go too far out from staying in contact, either. So how often should you email your list?
Emailing your subscribers weekly is an excellent place to start if you are just getting started. Send an initial email to let your subscribers know what to expect, and then meet those expectations that you set. A good email list is all about setting and meeting expectations. Consistency in meeting expectations shows that you are professional and have integrity in your business, which builds trust. A suggestion is to let your subscribers know that you are excited to kick things off in your business and thank them for reading. Let them know that you plan to share fun and valuable information with them in your emails to entice them into reading your subsequent emails. Set a date and time when you will send your emails so they will know to keep an eye out for your emails. Meeting this expectation is vital for your open rates.
Meeting Expectations Builds Trust
When you consistently meet your subscribers’ expectations, they will be most likely to stay subscribed, open, and read your emails. They will learn to trust you when you make recommendations or offers. You will start to see more clicks and sales on your affiliate links and higher conversions on your own products and offers. Build relationships with your target audience, and you will start to move people from prospect to client.
Share The Love
Your subscribers will grow to know, like, and trust you because of your consistency and integrity in meeting expectations. They may even become your biggest fans! If you have this type of success in building relationships with your subscribers, don’t be afraid to ask them to share the love. Every so often, invite your readers to share your opt-in page with friends or forward your newsletter or freebie to people they think will be interested in the topics. You can even offer a reward for those who share. Make it fun and casual, and don’t overdo it, so you don’t appear desperate or encourage spamming. You might be surprised at how quickly your subscriber list grows with the help of your current readers!
Commit To Consistency
Once you get started with your weekly email campaign, commit to this schedule for a few months. Use your email schedule features on your autoresponder service to ensure the emails go out on time, even if you get busy or forget. Using a service such as Mailchimp or Keap (formerly known as Infusionsoft) can help with your entire email marketing plan and scheduling. Develop a plan for consistency and watch how your business grows!